What are True High Rankings?
What are True High Rankings? – Part 1
What does it truly mean to have a high ranking web site?
There are many web site owners that believe their site is properly ranked when in truth, it is not. There are also just as many web site owners that know they have no search engine presence but do not realize they have the means to achieve it more easily and efficicently than others.
Quite often, trying to understand what top search engine ranking shoulds look like can be quite confusing. What does it mean to have a successfully promoted web site? What does it mean to truly possess a high position on search engines?
Let us paint a scenario for you. When most people have a web site built they, attempt to promote it in some way or another. Even though they did not design their site with search engine positioning and placement in mind, they now expect to be properly ranked on search engines. They will also make sure that they submit their site to all the search engines that they possibly can.
Most of time, people will automatically submit their site with some type of submission software. The software will deliver the web site’s domain (the URL) to hundreds of different search engines, large and small, major and minor alike. Some people may even submit by hand to individual search engines such as Google.
Regardless of how the site is submitted, the end results will generally be the same. Because of the site’s original design flaws, the site will never achieve key search engine placement – the kind of top search engine placement that reaches targeted customers and guides them in on a daily basis. So what happened to the submission work that was done? What did the search engine do with the information?
Here is what generally happens.
After the sites URL was submitted, about half of the search engines will index the web site in one form or another (the other half we’ll get to in a minute). That’s their job, to index your site and place it in their search engine database. However, because the site was not built with search engine optimization in mind, the pages are not likely to be found for profitable key phrases and the site will disappear among millions of others competing in the same industry for the same key terms. The sites owner now will complain and wonder why he is not located on any of the search engines. The answer is simple: for every profitable, money-making keyword, there are many webmasters that are actively optimizing their websites in one way or another, making it next to impossible for an unoptimized website to breathe through.
What are True High Rankings? – Part 2
The truth is, the site probably is located on most of the search engines that the URL was sent to, through the submission software. However the problem is that the pages are ranked so poorly that even the inquisitive eye of the owner cant find them. Most of the time, a search for any particular topic will result in at least a few thousand responses, many of which are actually ranking at the top since they are optimized, not just by luck.
Most web surfers will not look past the first page of search results, sometimes even the first half of the first page. Nobody is going to sit there and view hundreds of pages deep into a search just to find a website providing the service or product one is looking for. Regardless of how poorly the site has been optimized, the domain name (URL) will be indexed in most search engines. Because of URL indexing, many people think their site is going to rank well also, which is not a true statement. Lets use an imaginary domain as an example, www.RedTelephone.com.
In almost every case, search engines will be able to return a web site address when asked. This means that If you were to go to a major search engine and type in the words, www.RedTelephone.com, you will probably see www.RedTelephone.com right on top of that search engines results. Because of this, many people think that www.RedTelephone.com has achieved great search engine ranking.
After all, it’s on the very top of the page; Number one in fact! But the fact is that this is not the case. Don’t be deceived by this type of search engine response. If you ask a search engine to show you the web site that belongs to www.RedTelephone.com, it will not have any problems returning the favor. However Search engines categorize sites based on keywords, and visitors search for websites using keywords not the website URL. In fact, if a visitor knew about www.RedTelephone.com, they would type it in their browser address bar, rather than the query box of a search engine.
Bottom line, most search engines will be able to return the correct URL address for any web site if asked to, provided the website was indexed by them. This does not mean that the site is ranking well. I often see site owners and web site builders try to use this example proving their already great presence and implying that not too much work is needed from our firm to get them better results, since they are “already ranking”. They will say oh yes, we are ranked – number one in fact!. They will go to Yahoo.com and in the search box they will type in their URL address and try to use it as proof to their statement.
These days, fortunately Google has started paying attention to more than just what is on the website being indexed. Most of the time a website will nto even make it to the Google Index, if ti does not have links from other websites. We say “fortunately”, since this helps set expectations right, while keeping spammers out fo the search engine index. Other search engines are cathing up to these methods also, and hopefully will be implementing them soon.
What are True High Rankings? – Part 3
Once again, if someone searches for your domain name, it should pop right up on most search engines. In fact, if this does not happen, that means your internet presence has some fundamental deficiencies, which we can help fix. However, this is nothing to get excited over and does not qualify as “being ranked”. The word ranking is described in the dictionary as follows:
Ranking: “having a higher rank or position on a scale in relation to others”. see Dictionary.com entry.
To be successfully ranked on a search engine means your web site must achieve a favorable position over others based on a scale such as the keyword used for the search.
To achieve top ranking is to be at the very top of the search engine results page or SERP for a search term, above all other competitors. In order to do this, you must compare your position to theirs on a search term specific to your industry. A term that hundreds if not thousands are using on a daily basis to find what you offer on your website or through your website. You can’t search for your own domain name or URL, and take it as being ranked well. You are the only one with that domain name, of course you would be ranking for that if you are in the index.
When people use search engines to locate a product or service, they are searching unaware of the domain names of the website they might be using as a result of the search. Successful advertising is displaying your product to people who did not know you existed. They were not looking for you in particular, just the product you sell or the service you provide. If you are selling widgets, where will your site be located on a search for widgets? There could be two hundred thousand widget web sites to compete with, many fo which are actively optimized. If you can rank at or near the top, you have engineered a high ranking web site.
Let’s say for instance that you are planning on selling jewelry online. If your site can rank as one of the top three web sites when searching for the word jewelry, you have achieved a very favorable position. This means that the search engines have examined your site and decided that you deserve to be shown to their users first. Now that’s search engine optimization. Of course there is much more to choosing keywords, than just single word industry names. but we hope it did well for an example.